Smiley O

VI for a dental hospital

This is a visual identity work designed exclusively for Wuhan Hokeein Dental Hospital. It introduces a delightful design that captivates the public. It seamlessly integrates the smiling face element extracted from the hospital’s English logo with dental medical instruments, creating a consistent theme throughout. Delicate illustrations coupled with charming simple texts are used to showcase various dental processes in a lighthearted and enjoyable manner, aimed at dispelling children and young people’s fears of dental hospitals and infusing some relaxed vibes into the otherwise clinical and intimidating medical setting.