Snappy Cable Butler
Cable management
Targeting the young and dynamic millennium generation who enjoys a hyper-connected, on-the-go lifestyle, this cable butler focuses on solving problems for those who take their headsets everywhere for music streaming, but struggle with a tangled situation when storing the device. The ultraportable Snappy protects the earbuds from damage while offering space to neatly manage cables. The headsets are sheltered by a rubberized metal spring plate that can responsively roll up cables and transform the device into a handy bundled solution. To unroll, simply open the metal spring plate and you can access your headsets.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User