Snow Draft Beer
Beer packaging
CHINA RESOURCES SNOW BREWERIESDedicated to SNOW BREWERIES' first-ever pure malt draft beer in China, the series of package design is expected to highlight the beer's pure ingredients and cutting-edge brewing techniques. Its minimalist design combines captivating color scheme of unique aurora green and pure white, intricately woven with patterns of malt, hops, and water ripples. This artistic fusion not only redefines what the pure malt draft beer can be like, but also embodies the ideal of being natural and healthy.
Client / ManufacturerDesign
CHINA RESOURCES SNOW BREWERIES
Beijing, CNCHINA RESOURCES SNOW BREWERIES
Beijing, CNDong Yan, Weixi Zhou, Yu Zhai, Hu Pan, JessDate of Launch
2023
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users