Sockpiens

Socks Brand Design

Sockpiens, a lifestyle brand, initially focused on socks, aims to expand into essential clothing. The wordmark and brand design, featuring two feet in opposite directions, symbolize a better everyday life with basic clothing. Starting from socks, it commemorates the concept of 'footsteps.' The symbol, a reinterpretation of 'Homo sapiens,' targets those who wear socks daily, adding a fun and positive touch. The design ensures brand consistency, spanning typography, imagery, and website interaction.

Client / Manufacturer

POPCORN & KIKI

Seoul, KR

Design

BRENDEN

Seoul, KRDoeui Lee, Jiwoong Lee, Sung-Oh Park, Ye-Seop Lee, Jeong-in Byun