soldout_
soldout_
soldout_
soldout_
soldout_
soldout_
soldout_
soldout_
soldout_
soldout_
soldout_
soldout_
soldout_
soldout_
2021

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soldout_

Resale platform brand identity

MUSINSA

‘soldout_’ is a resale market platform that specializes in limited edition products. This brand expresses its service with a very intuitive name, as the most distinguishing feature of a limited edition product is that it tends to sell out immediately. The brand identity of ’soldout_’ visualizes the nature of the resale platform: the service can only be used for items that are sold out or out of stock. The underscore after the word "soldout" can be stretched infinitely and morphs into a single line drawing of an item traded on ‘soldout_’. This flexible logo allows the service to expand without limits.

Client / Manufacturer
MUSINSA

MUSINSA

Seoul, KR
Designer
MUSINSA

MUSINSA

Seoul, KR
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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