Sonos Move Packaging
Consumer electronics packaging
Sonos launched Move in 2019, the durable, battery-powered smart speaker built for the outdoors. It is the first Sonos speaker to expand the sound system outside the home. Prioritizing simplicity for customers, the unboxing journey is designed to celebrate the unique form and functionality of Sonos Move. Made with 94% paper-based material and over 83% post-consumer recycled content, Sonos focused on reducing plastic components in packaging. The reusable, custom made carrying bag is designed to replace single-use product wraps with a premium and sustainable option as customers unbox, while complementing the usability of Move.
Date of Launch
2019
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User