Sonos Packaging System Refresh
Packaging System Portfolio update
Our customers want and expect us to be responsible with our material choices. They provide feedback about how sustainability matters to them, but they still want a premium experience. In 2019, our team set out to redefine our Sonos unboxing experience. We were inspired to establish a Sonos-specific approach to sustainable materials, and a refreshed visual system that could serve as our foundation for the next several years. Our newest packaging design system aligns with Sonos’ brand identity and progresses our sustainability KPIs. Designed for adaptability and scalability, this is our most premium and sustainable packaging to date.
iF Gold Statement
It is very rare to see such a perfect combination of strong branding, excellent sustainability packaging and great shelf standout. The typeface and the sound illustration elements add character and nuance.
Client / Manufacturer
Design
Sonos, Inc.
Santa Barbara, USSonos, Inc.
Santa Barbara, USMichelle Enright, Emily Ghizzoni, Jeremiah Etchison, Matthew Chung, Shishi HossainDate of Launch
2022
Development Time
up to 24 Month
Target Regions
North America, South America, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users, Trade / Industry