Sony Bank WALLET
Debit card
A Visa debit card that deals with transactions in eleven different currencies. To express the new transnational relationship we have with money, we developed a low-profile color scheme inspired by the paper currency notes of various countries around the world, with a subtle, unique graphic pattern. With advanced printing techniques such as Lamy ink for the background to shine as its angle rotates, and a matte finish surface treatment that is a first for debit cards in Japan, this card design is infused with both quality and backstory making it a lot more fun to carry.
Date of Launch
2015
Target Regions
Further localization:: Japan
Target Groups
Consumer / User