SONY, IFA Berlin 2014
Trade fair stand
Hightech meets experience: future technologies are showcased in a playful environment, which with the aid of flowing forms draws into an inspiring rendition of everyday life. Making their way along a meandering product highway, the "Winding Road," the visitor traverses the "World of SONY." The product areas seamlessly overlie the adjoining "Activity Zones" and show the interplay between gadgets and appliances. The highlight is a concave, oscillating mega screen: acting as a gigantic interpretation of the "World of SONY" the screen uses its 14 million pixels to present a multifaceted product range and wows its audience from every angle.
Client / Manufacturer
Design
SONY Corporation
Tokyo, JPCreative Center Sony Corporation
Tokyo, JPSCHMIDHUBER
München, DEDate of Launch
2014
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry