Sony’s Motion Logo
Motion Logo
Sony’s Purpose is to fill the world with emotion, through the power of creativity and technology. This motion logo expresses how Sony is getting closer to people with its Purpose as a starting point. Sony has been striving to enrich people's hearts through the delivery of emotion, and the word “feel” has inspired the design concept of "SENSE". Based on this concept, Sony created the logo with a tone that conveys warmth with a focus on human presence and senses. To link the logo seamlessly with various video content, a native application was developed to generate a motion logo based on colors extracted from the last frame of the video.
Client / Manufacturer
Design
Sony Group Corporation
Tokyo, JPSony Group Corporation
Tokyo, JPYumi Nakao, Suzuka Fujita, Ryu Shibata, Kenichi YamauraSony Design Consulting Inc.
Tokyo, JPTakayuki KitaharaDate of Launch
2022
Development Time
Confidential
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users