Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2026All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2025 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017FAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Soomgo
Soomgo
Soomgo
Soomgo
Soomgo
Soomgo
Soomgo
Soomgo
Soomgo
Soomgo
Soomgo
Soomgo
Soomgo
Soomgo
2026

Share:

Soomgo

Rebranding Project

Brave Mobile Inc.

We transformed Soomgo, Korea’s leading expert-matching app, from a transactional service focused on one-time problem solving into a Total LifeSkill Platform that empowers continuous personal growth. By redefining the brand’s purpose and ecosystem, Soomgo shifted its focus from ‘Quality of Service’ to ‘Quality of Life’. This transformation aligns its business strategy and brand identity under one brand essence, 'Life Progress’ , creating a new framework where experts and customers grow together.

Client / Manufacturer

Brave Mobile Inc.

Seoul, KR
Design
LMNT COMPANY (Korea)

LMNT COMPANY (Korea)

Seoul, KRChoe Jangsoon(Creative Director), Han Hyoungmin(BXDirector), Kim Joeun, Choi Sangcheol, Kim Sehyun, Ahn Minseok, Kim Youngjae, Lee Jiho
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users

RELATED PROJECTS