SOS-Kinderdorf Stiftung

Campaign development for a foundation

The SOS-Kinderdorf foundation supports the work of the SOS-Kinderdorf association with its earnings from sustainable investments. A special campaign has been created to win over new donors who support the SOS-Kinderdörfer’s work, thereby helping children in the long run. This brand activation campaign is supposed to increase the foundation’s visibility and to “Create Perspectives.” Advertising worth 500,000 euros featuring the motifs has already appeared free of charge in print ads in various advertising media (including the Süddeutsche Zeitung).