SOU
Hair and body care
SOU invites you to consume differently by balancing individual pleasure with the life of the planet. Body and hair products developed through an intelligent process that optimizes raw material consumption, generating less waste and environmental impact. SOU has broken paradigms to provide modern packaging, a stand up pouch with cap that is fun to use, with a unique design, using less plastic (75% less than conventional packaging) and prioritizing what is essential: what’s inside. It reduces waste and allows even the last drop to be used, emitting around 50% less CO₂ than traditional packaging and taking up less space in transport, at home and when discarded.
