SOUL of MOTION
Fragrance packaging
Eau de Parfum “SOUL of MOTION” is a premium item exclusively made for the customers who love the Mazda brand. Shiseido has created the fragrance and design. The aim was to embody the Mazda brand design concept, the “SOUL of MOTION,” into the fragrance and to visualize this fragrance with the design.
iF Gold Statement
This unique and innovative flacon from Shiseido is a creative metaphor to express 'The soul of motion', a concept created by Mazda for their cars. The structural design captures the tension when muscle primes for action, borrowing both visual brand language from automotive design and the human body. Pure in form and function and harmonious, the outer sleeve has a subtle soft touch meant to feel like skin. The overall sculpture is itself a work of art.
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User