Soyirun

water

Suoyirun is a natural mineral water brand under the CP GROUP. It comes from Changbai Mountain,a world-class gold water source at 36°-46° north latitude. It is rich in a variety of natural miner als and trace elements. Because the total hardness of water is only 90-120mg/L(the national standard total hardness is less than 150mg/L for soft water). So the water is lubricated. In the face of competition from various existing brands in the market, how to shape differentiation and strengthen the brand's own advantages and communication through branding and packaging is the focus of our project.

Client / Manufacturer

Charoen Pokphand Group Co.,Ltd.

Beijing, CN

Design

Shenzhen Tigerpan Design Co., Ltd.

Shenzhen, CNTiger Pan, Wang Yahui, Zhu Yuling, Ma Chao, Xie Zhangkun, You Hua, Yang Kai, Xiang Lingli, Tang Lanling