SP50 - BORN INTEGRATED
Design concept for 50th anniversary of Serviceplan
2020: Europe's largest, partner-led agency group celebrated its 50th anniversary. When the agency was founded in 1970, the so-called "Serviceplan" represented a visionary approach: integrated, holistic communication solutions. How could the leitmotif of integration become the central theme of the anniversary, involving 4,317 employees at 24 locations worldwide, partners, and friends of the company? We created an SP50 logo—an homage to the logo of the 1970s. Later on, we projected the logo onto an arrangement of all communication measures for 2020. Through this unseen execution, each element received its individual share of the whole.
Client / Manufacturer
Design
Serviceplan Group
München, DEServiceplan / Plan.Net Germany
München, DEStudio Oeding GmbH
Hamburg, DEDate of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: Global
Target Groups
Trade / Industry, Specific sub-group: Employees, partners and friends