Space Dosan : Outpost in Plant M

Brand Immersive Space

[Space Dosan], APR flagship store was designed as an experience-centered cultural complex that is demanded by modern consumers. As they tend to value connections with brands over purchasing, Space Dosan provides a variety of immersive experiences to meet this trend. The space is consisted of immersive content and interactive structures that enable proactive engagement from visitors to experience values of the brands. With this immersive space, experiences of visitors extend from shopping to new cultural exposure, leading to an effective reflection of APR’s brand identity.