Spatial Sound UX
TV
Samsung Elecronics Co. Ltd.‘Spatial Sound’ runs real-life events through the digital twin to offer an expanded sound experience. The model adds depth to user’s spatial impression by separating the content’s sound channels through AI and sending the signals to individual speakers. In addition, the speakers create reverberations among themselves, mimicking the massive echo of stages and stadiums inside users own home. These features allow user's to enjoy a multidimensional sound experience, making them feel as though they are standing in the middle of a performance venue without having to use high-end sound devices.
Client / ManufacturerDesign
Samsung Elecronics Co. Ltd.
Seoul, KRSamsung Elecronics Co. Ltd.
Seoul, KRSeungbin Oh, Donghun Kang, Jingun Jung, Sangyoon LeeDate of Launch
after 2024
Development Time
up to 12 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users