Spiel mit dem Feuer
Video
This video of open-fire chef Niklas Ekstedt is part of a series of video portraits that is published under the title “Essays” at www.gaggenau.com. The goal is to familiarize users with the Gaggenau brand values: authentic, uncompromising, and extraordinary. The items in this section aim to reflect the lifestyle or the wishes of (potential) Gaggenau customers. Niklas Ekstedt has received a Michelin star for his culinary prowess, even though his kitchen uses neither gas nor electricity. He does all his cooking over an open fire. He thus perfectly embodies the Gaggenau brand values.
iF Gold Statement
WOW this video makes the mouth water! Authentic, honest and sensual, it serves as a pleasant counterpoint to the mass of CGI productions. You want to be part of this world.
Client / Manufacturer
Design
Gaggenau Hausgeräte GmbH Marketing International
München, DEHOFFMANN UND CAMPE X
Hamburg, DEringzwei
Hamburg, DEDate of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User