Sport Münzinger
Brand identity
“Fans United” is the claim of the new Sport Münzinger football lifestyle store in the heart of downtown Munich. Zeichen & Wunder developed the brand image. The complete redesign included the brand development, corporate design, logo, claim and communication in the store. The incisive, instantly recognizable campaign motifs of the communicative measures are designed for cross-media use. The young urbane target group encounters them on Citylights, in print media, such as Prinz, 11 Freunde and Kicker, in the online shop and in the store itself.
