Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Sporthaus Schuster
Sporthaus Schuster
Sporthaus Schuster
Sporthaus Schuster
2017

Share:

Sporthaus Schuster

Soccer retail campaign

With 5,000 m² of retail space, Munich's Sporthaus Schuster is one of the leading stores in its segment. It asked Zeichen & Wunder to develop a visual for the façade, sale areas and shop windows referring to the UEFA Championship in France. With the official EURO logo being inspired by French art movements, Zeichen & Wunder created a design reducing art to its essentials – and staged the façade and shop windows with abstract designs in red, blue and white. In the atelier shop window, the artwork is still "in development." The main graphic – a tricolor sporting “Allez! Allez!” – is designed to take all viewers the way to the finals in Paris.

Client / Manufacturer

Sporthaus Schuster GmbH

München, DE
Design
Zeichen & Wunder GmbH

Zeichen & Wunder GmbH

München, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

RELATED PROJECTS