Sporthaus Schuster
Soccer retail campaign
With 5,000 m² of retail space, Munich's Sporthaus Schuster is one of the leading stores in its segment. It asked Zeichen & Wunder to develop a visual for the façade, sale areas and shop windows referring to the UEFA Championship in France. With the official EURO logo being inspired by French art movements, Zeichen & Wunder created a design reducing art to its essentials – and staged the façade and shop windows with abstract designs in red, blue and white. In the atelier shop window, the artwork is still "in development." The main graphic – a tricolor sporting “Allez! Allez!” – is designed to take all viewers the way to the finals in Paris.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User