Sportv

Communications and media

Sportv is a major sports broadcasting media in Brazil; it was losing its relevance due to its difficulty addressing new audiences and changes in consumption habits. Its 20th anniversary was a milestone in updating the brand, adding warmth to its experience – without losing its journalistic essence. Connecting with its audience beyond programming was essential in a market with new players. Based on the sport vibration concept, we created its positioning, visual and verbal identities, and activation platforms to translate the brand’s potential to apply its proprietary, spontaneous, and human gaze to sports.