Spots

Annual trend report for people-centric ecosystem

What attracts? And what reverberates? The effect of a trend inspires the creation of the font, logo and symbol of Spots – a people-centric action and trend report that reveals what is to come. The new, which is not yet possible to see clearly. So we started with the idea of the shutter effect. The shutter that opens and slowly lets the light in. The organic movement present in the logo echoes the very sound of “Spots”. The “unveiling” effect extends the presence of the logo to the visual finishes of the Report and other pieces. Spot attracts and reverberates as it reveals what is not yet a form, but is already felt as an idea.