Srisangdao Rice
Rice packaging
Thung Kula Ronghai is a famous rice-producing region in Thailand, known for its high-quality rice worldwide. The Srisangdao Rice brand tasked its designers with creating a packaging solution made of recycled materials that represented the highly natural farming processes used to produce this organic rice. This die-formed packaging is made of the chaffs of rice yielded in the husking process, the inner cover of which is embossed with a rice grain in relief. This understated yet natural box also beckons for reuse, such as a tissue box, thanks to the rice-shaped opening in the outer top layer.
iF Gold Statement
This is not only elegant packaging, it is also the perfect recipe for an outstanding concept. Wonderful aesthetics, beautiful secondary usage of the main packaging, and finally: sustainability, as the entire package is made of rice chaffs left over from the husking process. This package gives us hope for the future!
Date of Launch
2020
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User