Staatstheater Mainz
Corporate Design
Presenting Staatstheater Mainz as an exciting place of imaginative exploration distinguished by social relevance and artistic boldness, its corporate design is characterized by diversity and openness: there is a pairing of opulence and austerity, with a new light shed on all defining style elements. Corporate fonts are alternated with playful typography and the prominent star logo is subjected to many modulations, allowing the theater to form its corporate identity around the element of surprise.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User