Star Micronics Solution Center
Showroom
Japan’s machine tool showrooms tend to have an excess of information on display. Here, all superfluous information has been removed so that the space can focus on expressing the unchanging core of the company. A machine in use since the company’s founding is symbolically displayed in the welcome area. The appearance and sound of this machine immerse visitors in the company’s history. The product display area has no dividing walls and uses star-like lights to divide the space making it versatile and easy to change the products on display. The space reflects the versatility that the machine tools provide.
Date of Launch
2020
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry