Starbucks Real Fruits

Dried fruits packaging

Problem: 1. opaque packaging without a window, 2. pricy products in an economy bag. Solution: for the illustration, we deconstructed the shape in an unexpected way by using dots, lines and patterns to bring out the beauty of the fruits. The colorful and decorative illustration allowed customers to imagine the flavor and expect the goodness, and it was also eye-catching from the shelf. The titles were laid out on a label with a chalk board texture. The label was die-cut and then was attached to the folded top part of the bag. This brought about the organic feel and handcrafted touch to the packaging and helped elevating the product value.