Staufenkrug / Staufentasche
Staufen, a small medieval town in southern Germany, is fighting to save its historic buildings. Heave in the ground below has lead to the formation of cracks in buildings, causing immeasurable damage. Various initiatives, including the sale of fund-raising items such as Staufen tankards and Staufen bags, have been launched to help pay for repairs. As an emblem of the Staufen disaster, cracks have become the key visual for both the items and their packaging, but as a physical characteristic of the packaging material rather than just a picture. What better way to give the message real impact?