STEELHEAD Tools
Tool packaging
Steelhead is a new brand of tool products packaged in eco-friendly materials. The packaging is made of up-cycled corrugated cardboard that offers high compressive strength. The design entirely drops the use of any glue and plastic cable ties, instead securely fixing the product through slots in one piece of corrugated cardboard that also doubles as entirely plastic-free external packaging. A black watermark is used as the main graphic element for the logo and to illustrate the part of the tool hidden by the packaging. This minimal use of ink adheres to the design concept “less, but better,” to create packaging that is both aesthetic and functional.
Date of Launch
2021
Development Time
13 - 24 months
Target Regions
North America, South America
Target Groups
Consumer / User