Stella Artois
Beer packaging
The packaging has been exclusively designed for the premium beer brand Stella Artois. It is made of cardboard with rounded edges and features intricate detailing. It is designed for transporting 12 x 0.33L embossed bottles and includes a plastic-free, telescopic handle. Thanks to a 360-degree perforation, the cardboard can be effortlessly split in half. This allows the bottom compartment to be used as an elegant tray. It's important to note that the packaging is made from sustainable kraft cardboard sourced from European resources. The packaging reflects the values of Stella Artois.
iF Gold Statement
Perhaps the greatest innovation in beverage packaging since the six-pack – because this pack goes up to 12! Though shaped like a ‘brick pack’, it can be carried like a six-pack thanks to the robust telescopic plastic-free handle. The 360-degree perforation allows for effortless removal of the top section to reveal an elegant tray. Time to get the party started!
Client / Manufacturer
Design
Karl Knauer KG
Biberach/Baden, DEAB InBev
Löwen, BEKarl Knauer KG
Biberach, DEHubert WernetDate of Launch
2022
Development Time
up to 6 Month
Target Regions
Europe
Target Groups
Consumers / Users, Trade / Industry