Stemme: »ABOVE IT ALL«
Corporate Identity
»ABOVE IT ALL«: The new brand identity for Stemme, a manufacturer of motor gliders, stands for engineering skill, performance, freedom and individuality. It positions the venerable company as a premium brand. Stemme unites opposites – gliding and travel – by turning the glider into a motorized vehicle. This duality is reflected in the contrasting typography concept in the corporate design. It also inspires the structure of the two-part headlines, such as "Gravity, outsmarted." Together with the imagery and a streamlined, technical color palette, the visual identity transports the feeling of freedom experienced in a Stemme aircraft.
Date of Launch
2015
Development Time
"3 Monate"
Target Regions
"Weltweit"
Target Groups
Consumer / User, Trade / Industry