Exhibition stand ISH 2011Stiebel Eltron GmbH & Co. KG
Focus on the essential. Instead of fractured presentations, there is now one central spatial gesture. Brand and thematic portals lead to a central atrium. The central efficiency center forms the pivot of the entire brand presence, granting an optimum overview. Brand portals stage the focus points on small exhibition areas and provide in-depth content communication. Thus, brand portals take on multi-layered functions: as an eye catcher they attract visitors to and into the stand, as a staging tool they offer connecting points for talks and discussions, and finally they show how architecture and communication can complement each other.