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Stone Co Rebranding
Stone Co Rebranding
Stone Co Rebranding
Stone Co Rebranding
Stone Co Rebranding
Stone Co Rebranding
Stone Co Rebranding
Stone Co Rebranding
Stone Co Rebranding
Stone Co Rebranding
Stone Co Rebranding
Stone Co Rebranding
Stone Co Rebranding
Stone Co Rebranding
2025

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Stone Co Rebranding

Rebranding

Stone Co.

StoneCo is a group of brands aimed at entrepreneurs in Brazil. This project marks its first rebranding since its creation in 2017, symbolizing a new moment in the company by integrating its brands and product solutions to turn the dreams of Brazilian entrepreneurs into tangible results. The visual identity was launched at the end of 2023 at an event for the company's investors held in New York, the StoneCo Investor Day.

Client / Manufacturer

Stone Co.

Rio de Janeiro, BR
Design

Stone Co.

Rio de Janeiro, BRAle Rizzuti, Marcelo Rodrigues, Maiara Job, Rayssa Tolentino, Doug Khozan, Bruno Ferreira, Gab Machado, Matheus Cazuza, Caio Muranaka, Vitor Oliani

Stone Co.

Rio de Janeiro, BRRodolfo Luz, Lucas Canto, Beatriz Moura, Gustavo Zylbersztajn, Gustavo Lacerda
Date of Launch
2023
Development Time
up to 12 Month
Target Regions
South America
Target Groups
Trade / Industry, Consumers / Users

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