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Website, Mobile application
Ojas GuptaStori is a personalized shopping platform that empowers users to make informed fashion choices by integrating their existing wardrobes. Utilizing features like an interactive style quiz, AI-driven suggestions, and a virtual self for outfit curations, Stori delivers a tailored experience that helps users discover clothing matching their unique personality and wardrobe. By simplifying the process, Stori bridges the gap between the intention to shop sustainably and actual purchasing behaviour, promoting a shift toward mindful consumption. This supports sustainable brands and contributes positively to the environment by reducing fashion waste.
Date of Launch
after 2025
Development Time
more than 24 Month
Target Regions
North America
Target Groups
Consumers / Users