STORIA
Acoustic guitar
This is an acoustic guitar designed specifically for young beginners. The design stresses how people’s possessions and the experiences they offer should fit a range of lifestyles; people who view these guitars as a way of “branding” themselves will want to play them and keep them close by. The design invites people with no prior interest in the guitar to add color to their lives through musical instruments.
Date of Launch
2019
Development Time
25 - 36 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User