Storkcraft Santorini 5-in-1 Convertible Crib
Baby Crib
The Santorini was designed to bring aspirational, iconic design and luxurious nursery elegance to families at a price point that is conscious of the economic pressures facing families today. Born as a hand-drawn sketch on a napkin, Storkcraft’s very own Justin L. Segal (Vice President, Product & Brand) conceptualized the Santorini crib after admiring landscapes and architecture while vacationing with his pregnant wife. Today, Justin’s daughter, Rafaela, sleeps in the Santorini crib that her father designed specially for her. The Santorini embodies the juxtaposition of light, airy, minimalist design and safe, substantial nursery craftsmanship.
Client / Manufacturer
Design
Stork Craft Manufacturing Inc. ("Storkcraft")
Richmond, British Columbia (BC), CAStork Craft Manufacturing Inc. ("Storkcraft")
Vancouver, British Columbia, CAJustin L. Segal, Dashiell Corvin-Brittin, Chris WymanDate of Launch
2024
Development Time
up to 6 Month
Target Regions
North America
Target Groups
Consumers / Users, "Expecting parents, new parents"