

Strahlendes Glück Juchheim Die Meister
Packaging design
Juchheim Co. Ltd.
The Juchheim brand stands for virtuoso German baking skills in Japan. The design used for Juchheim always involves a dialogue between two cultures and an examination of modern versus traditional values. The Strahlendes Glück packaging for Juchheim Die Meister brought out for Valentines Day, as a festival of joy was conceived of as a manifestation of light: the interpretation of gold consisting of light, beams and the sun and silver, implemented in a modern style using a dot matrix results in a classic, robust contrast, releasing energy and motion.