Helping with pleasure. This is the central idea behind the brand Strahler. The brand is based on a book for young people, which shows readers that, even on childrens cancer wards, they can have a real adventure, enjoy themselves and find true friends. The royalties are donated to the German Center for Children with Heart Conditions and Cancer (Deutsche Kinderzentrum für herz- und krebskranke Kinder). The visual presence of the communication media and products is limited to a few powerful means of expression and purposefully combines radicalness and carefreeness.