Strategy and Branding for Protzek Biotec
Branding
Protzek Biotec produces mobile antigen and antibody rapid test systems in laboratory quality. On the way from analogue to digital brand communication, Modulator has supported Protzek in conceiving and developing a brand personality that reflects an inspiring brand culture and creates a strong brand experience. Due to the simplified test design, the user encounters a product which is almost self-explanatory to use. The brand uses an unusual bold and innovative visual language which is easy to grasp and which makes the use of the rapid tests simple for everyone.
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government