Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2024All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Striding Toward the Future, HL
Striding Toward the Future, HL
Striding Toward the Future, HL
Striding Toward the Future, HL
Striding Toward the Future, HL
Striding Toward the Future, HL
Striding Toward the Future, HL
Striding Toward the Future, HL
Striding Toward the Future, HL
Striding Toward the Future, HL
Striding Toward the Future, HL
Striding Toward the Future, HL
Striding Toward the Future, HL
Striding Toward the Future, HL
2023

Share:

Striding Toward the Future, HL

Corporate Identity Renewal

HL Group

In celebration of its 60th Anniversary, Halla Group decided to take a big leap forward by changing its Corporate Identity, which has been used for a long time. Halla Group partnered with Interbrand to create a renewed image for the corporation. The Halla Group's renamed themselves "HL." "HL" is the initials of the group's name, which also conveys the company's future direction, "Higher Life" under a new slogan, "Innovator Today, Pioneer Tomorrow." This was HL's new bold step forward to the future. Based on the new name and slogan, Interbrand created a new identity, "STRIDE," which expressed the group's "to walk and leap forward boldly."

Client / Manufacturer

HL Group

Seoul, KR
Design
Interbrand

Interbrand

Seoul, KRUzin Hwang, Claudia Yeong-Mi Kwon, Yoonjin Kim, Suyeon Kang, Minsoo Lee
Date of Launch
2022
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Trade / Industry

RELATED PROJECTS