Striding Toward the Future, HL

Corporate Identity Renewal

In celebration of its 60th Anniversary, Halla Group decided to take a big leap forward by changing its Corporate Identity, which has been used for a long time. Halla Group partnered with Interbrand to create a renewed image for the corporation. The Halla Group's renamed themselves "HL." "HL" is the initials of the group's name, which also conveys the company's future direction, "Higher Life" under a new slogan, "Innovator Today, Pioneer Tomorrow." This was HL's new bold step forward to the future. Based on the new name and slogan, Interbrand created a new identity, "STRIDE," which expressed the group's "to walk and leap forward boldly."

Client / Manufacturer

HL Group

Seoul, KR

Design

Interbrand

Seoul, KRUzin Hwang, Claudia Yeong-Mi Kwon, Yoonjin Kim, Suyeon Kang, Minsoo Lee