Succession of Chinese printing
Publishing class
Chihlee University of TechnologyIn the printing industry of Taiwan, traditional printing and casting is gradually disappearing because of rapid improvement of technology and society. For this project, we wanted to convey the importance of both inheritance and innovation for the traditional printing and casting values. In other words, the key to the continuation of tradition and evolution is to make contributions to society.
Client / ManufacturerDesign
Chihlee University of Technology
Taipei, TWFantasy Creative Integrated Marketing
Taipei, TWChihlee University of Technology
Taipei, TWDate of Launch
2020
Development Time
13 - 24 months
Target Regions
Asia, Europe, Specific country/region: taiwan
Target Groups
Consumer / User