Sulwhasoo Firstcare Activating Serum-Limited Edit.
Skincare packaging
SAKI is a Korean artist known for her digital painting and collage works in gentle colors with a positive vibe. Her uniquely emotional and refreshing hues, patterns, and delightful calligraphy are the key design elements in the First Care Activating Serum packaging. This project hopes to offer consumers a pleasant experience, stepping away from the classic packaging that the product had previously used. The new design includes a paper tube with Korean dancheong architectural decoration. The brand logo has also been modified to fit the more playful message of the overall design.
Date of Launch
2020
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User