Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Retail interior designAMOREPACIFIC
The Sulwhasoo flagship store opened in Bukchon, a historic area of Korea where the beauty of tradition and modernity harmoniously coexist. A beautiful interweave of the HANOK traditional Korean house from the 1930s, depicting the valuable history of Sulwhasoo, together with YANGOK, the western style of house in the 1960s bridges past and present. Sulwhasoo house, the embodiment of Sulwhasoo philosophy, and its aesthetic sense merged into everyday life as the brand pursues modernity and traditional beauty.