Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store
2022

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Sulwhasoo House_ Sulwhasoo Bukchon Flagship Store

Retail interior design

AMOREPACIFIC

The Sulwhasoo flagship store opened in Bukchon, a historic area of Korea where the beauty of tradition and modernity harmoniously coexist. A beautiful interweave of the HANOK traditional Korean house from the 1930s, depicting the valuable history of Sulwhasoo, together with YANGOK, the western style of house in the 1960s bridges past and present. Sulwhasoo house, the embodiment of Sulwhasoo philosophy, and its aesthetic sense merged into everyday life as the brand pursues modernity and traditional beauty.

Client / Manufacturer
AMOREPACIFIC

AMOREPACIFIC

Seoul, KR
Designer
AMOREPACIFIC

AMOREPACIFIC

Seoul, KR
Date of Launch
2021
Development Time
25 - 36 months
Target Regions
Asia
Target Groups
Consumer / User

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