Sulwhasoo The Ultimate S Neck Cream
Cosmetic Package
The Ultimate S Neck Cream introduces a new user experience for tube-type cosmetic packaging with refined convenience and luxury. Reinterpreting the conventional cap, the design integrates a twistable tip that opens and seals the outlet without detaching a separate cap. When rotated, a subtle metallic line appears to indicate the on/off state, guiding intuitive use. The rounded tip allows direct application to the skin, delivering a gentle, massage-like sensation. After use, it can be sealed with a smooth twist and placed on its dedicated stand for hygiene and ease. This design transforms daily skincare into an elegant, luxurious ritual.
Client / Manufacturer
Design
AMOREPACIFIC
Seoul, KRAMOREPACIFIC
Seoul, KRJimin LeeAMOREPACIFIC
Seoul, KRHyein YangDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users