Sumauma - giving a voice to the Amazon Rainforest
Brand Design
Sumaúma
Sumaúma is a digital ambiental journalism platform from the Amazon rainforest. Facing the climatic emergency, the journal amplifies the voices of those who fight for nature, presenting itself as an alternative to traditional journalism. Its presence is bold and proud, not afraid to feature amazonic colors and indigenous patterns, carrying with them the promise of a better future. Sumaúma is a living being: it doesn’t exist as a single version, but rather as various shapes and colors, expressing the diversity of the forests and their people. The expansion of a letter opens a window through which new stories are told, both of grief and hope.
Client / ManufacturerDesign
Sumaúma
São Paulo, SP, BRBijari
São Paulo, BRRodrigo Araújo, Lívia Gianini, João Generoso, Guilherme Doring, Luisa Vidotto, Mariano Moreno, Beatriz Sallowicz, João RochaDate of Launch
2023
Development Time
up to 6 Month
Target Regions
South America
Target Groups
Consumers / Users