Suning
Suning
Suning
Suning
2017

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Suning

Corporate Identity, brand

Suning Commerce Group Co., Ltd.

Suning.com is one of the top three online platforms in the Chinese B2C market. The (Suning) Group is a highly competitive e-commerce entity, so we adopted the "king" of all animals, "the lion," in our design to highlight the prestigious standing and potential of Suning. In the pattern, we utilized a "cloud" to depict the lion’s mouth, symbolizing the industry attributes, meanwhile conveying a lovely visual effect. All elements within the logo show a brand-new model of integrated online-to-offline service. Through image variations, we intended to attract more youngsters and personalized consumers to construct an integrative consumer experience.

Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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