![Suning](https://ifdalivestorage.blob.core.windows.net/user-uploads/56036/203803/00000000-0000-0000-0000-000000000000/01_01.jpg)
![Suning](https://ifdalivestorage.blob.core.windows.net/user-uploads/56036/203803/00000000-0000-0000-0000-000000000000/02_2048x1536-2.jpg)
![Suning](https://ifdalivestorage.blob.core.windows.net/user-uploads/56036/203803/00000000-0000-0000-0000-000000000000/01_01.jpg)
![Suning](https://ifdalivestorage.blob.core.windows.net/user-uploads/56036/203803/00000000-0000-0000-0000-000000000000/02_2048x1536-2.jpg)
Suning
Corporate Identity, brand
Suning Commerce Group Co., Ltd.Suning.com is one of the top three online platforms in the Chinese B2C market. The (Suning) Group is a highly competitive e-commerce entity, so we adopted the "king" of all animals, "the lion," in our design to highlight the prestigious standing and potential of Suning. In the pattern, we utilized a "cloud" to depict the lion’s mouth, symbolizing the industry attributes, meanwhile conveying a lovely visual effect. All elements within the logo show a brand-new model of integrated online-to-offline service. Through image variations, we intended to attract more youngsters and personalized consumers to construct an integrative consumer experience.
Client / ManufacturerDesign![Dongdao Creative Branding Group](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/3067/00000000-0000-0000-0000-000000000000/logo_82bf728ad92d5b9d9818180533d47f163f6bc54f.png)
Suning Commerce Group Co., Ltd.
Nanjing, CN![Dongdao Creative Branding Group](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/3067/00000000-0000-0000-0000-000000000000/logo_82bf728ad92d5b9d9818180533d47f163f6bc54f.png)
Dongdao Creative Branding Group
Beijing, CNDate of Launch
2015
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User