Super Policy
Poster series
Taiwan Design Expo in Pingtung created the world's largest design supermarket, SUPER SOUTH . The Super Policy poster display is part of the exhibition, with the goal of promoting the nine principal policies of Pingtung County Government. The idea of Super Policy was inspired by the ubiquitous flyers in Taiwanese supermarkets, which subtly transform dull government documents into colorful advertisements and draw in visitors to read the policies. All the typography in the posters are hand written, just like the signs in traditional markets.
iF Gold Statement
Never before have boring governmental policies been presented in such a charming way. Dry information has been transformed into colorful advertising posters accessible to all. This is policy communication rethought and perfectly executed, like the signs of a traditional market. A new gold standard in official communication.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector Government, Specific sub-group: Resident of Pingtung County, Taiwan