Super Studio
Brand Identity Redesign
The Super Studio project was more than a rebrand; it redefined what “super” means as a visual system. The identity is based on the alphabet, with letters taken from printed materials and reassembled into a collage, that serves as a visual metaphor for what the brand offers: curated diversity. A Helvetica(ish) typeface provides the structural backbone, while the letter collage reflects the variety of products the brand presents. This approach ensures immediate interpretability, allowing viewers to quickly recognize and emotionally connect with the brand. The system is flexible and adaptable, functioning as a tool for timeless expression.
Client / ManufacturerDesign
Super Studio
Dubai, AEA4DH Branding Services
Dubai, AEMehdi Javadinasab, Amir Asgharzadeh, Mohammad Rajabi, Mohammad Reza Rad, Sepideh Chamani, Matin Etedal, Vida Valizadeh, Nasrin Dashti, Pariya TabriziA4DH Branding Services
Dubai, AEWissam Shawkat, Fatemeh Abbasi, Baha Khatambakhsh, Pegah Tofighi, Ghazal Babajani, Zahra HashemiDate of Launch
2025
Target Regions
Asia, Europe
Target Groups
Consumers / Users, Trade / Industry, "Interior Designers, Architectures"