SUPWEAR
Corporate Design
SUPWEAR is a new fashion and lifestyle label that designs and sells trendy yet practical and sustainable textiles for lovers of the latest sports craze: stand-up paddling. When creating the SUPWEAR logo, Clormann Design picked up on the theme of water, making a playful addition to the design of SUPWEAR’s corporate communication materials and products, in print, online and in textile designs. SUPWEAR’s imagery consists largely of collages made up of a variety of illustrations and photos. As well as making elaborate photoshoots superfluous, this solution gives the SUPWEAR brand an unmistakable, amicable, yet cheeky look.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Australia/Oceania, Europe, North America
Target Groups
Consumer / User, Trade / Industry