SUSE IPO Experiences
Virtual event
SUSE is an open-source software company that started with a single line of code. For its IPO announcement on the Deutsche Boerse in 2021 at the height of the Covid-19 pandemic, the company developed a SUSE-like concept: a virtual takeover of the facade of the Deutsche Börse and an XR live keynote that staged the IPO inside the Börse. The event conveyed the company's strategic ambition in a creative way to an audience of investors and employees.
iF Gold Statement
In the midst of the Covid-19 pandemic, the German software developer SUSE celebrated its IPO on the Deutsche Boerse with a hybrid digital event. The aesthetic projection onto the stock exchange building formed a kind of virtual firework display, which visually responded to the origins of the SUSE brand, creatively conveying the company's strategic ambition to an audience of investors and employees.
Client / ManufacturerDesign
SUSE Group
Seattle, USElastique.
Köln, DENSYNK
Frankfurt am Main, DEACNE - a Deloitte Business ACNE / Deloitte Digital
Berlin, DEDate of Launch
2021
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User, Other target groups: investors and employees